Klikologiia. Psikhologiia onlain-shopinga dlia privlecheniia pokupatelei - Dzhons G.

What the book is about: This book is about how to create the perfect online store. The author gives good advice on how to make the online store really effective. In each chapter, you'll find tips and tricks on how to win customers' trust, as well as conclusions about what action to take to make your online business prosper. Key to success: To learn how to make the most of your online business, you can first stuff a bunch of cones and lose a lot of money, or you can read this book. Otherwise, this rule sounds like this: do not open an Internet business without reading this book. You will learn how to get the online store to the first positions in search engines and rankings; How to collaborate with social networks and other online stores to increase sales How to make the buying process the most comfortable for customers What else to do to get customers back to you again and again; How to unobtrusively inform customers about new arrivals and interesting promotions; how to automate the process of offering customers similar or related products, as well as products that they may like. And hundreds of small chips and tricks, without which it is impossible to develop business in the field of online sales. The author of the book: Graham Jones - a well-known business consultant, psychologist, 15 years engaged in the impact of the Internet on consumer behavior. Reviews: 'It needs to be read. Finally came an interesting, instructive book that helps to understand why people buy (rather than teach how to sell!) I loved the style of this book excellent stories, great ideas, tools and techniques. It's a very relevant book.' Phil Jesson, Vice-Chairman of the Academy for Chief Executives. 'Among the countless so-called guru books that promise to reveal the secrets of making money online, this book stands out. It helps to learn the real facts about the real difference between commercial success and commercial failure. The author has put in the book expert knowledge and extensive research in the field of internet psychology. If you are serious about your online business, you should read it.' Simon Hazeldine, Founder of Sellcius quotes: 'The online retailer has only a few seconds to attract the attention of a potential buyer, just one click of a mouse - and the customer is lost.' '80% of companies think they provide excellent support to their customers, but only 8% of customers are willing to accept it.' 'All that's hindering the development of online shopping is the lack of creative thinking by their owners.'