Vlast' kommunikatsii - Kastel's Manuel'

The book of one of the largest sociologists of our time, Manuel Castels, known to the Russian reader from the previously published works, is truly an encyclopedia of the "work" of power in the modern permeated media world. The author gives an almost exhaustive idea of both the modern political process, existing only through the media, and the latest ways to attract public attention (the most expensive resource today!), among which one of the most popular is the scandal. M. Castels builds on the latest advances in neuroscience in the study of emotional intelligence, allowing the successful use of techniques of so-called cascading activation, framing, primeand and other methods of impact on the viewer/reader/ Listener. To confirm his ideas, he uses both American realities and political processes around the world. Of particular interest is the final chapter on Barack Obama's first presidential election campaign, the success of which was crucially driven by his campaign's breakthrough decision to make the most of the use of social Media. Despite its purely academic nature (only the bibliography takes 48 pages), a lot of diagrams and tables, which makes the book an indispensable help in the professional practice of political scientists, an excellent compendium and a "growth point" for students, it is of considerable interest to the general readership, as it is written in a fascinating and wonderful language.