SALE !!! 40% off in stock orders over $99.00 OR 50 % off in stock orders over $169.00

Vlast' kommunikatsii - Kastel's Manuel'


Author: Kastel's Manuel'

Item ID: 1142589
Seria: Переводные учебники ВШЭ
SKU: 143214
ISBN: 9785759810094

Pages: 568
Cover: Hardcover
Year: 2016
Publisher: Издательский Дом ВШЭ(Izdatel'skii Dom VShE)

Книга на распродаже. Обратите внимание, что ДОПОЛНИТЕЛЬНЫЕ скидки на данную книгу НЕ распространяются.
Old Price: $42.95
You Pay: $17.95


Shipped in 1-3 days


Brief annotation

The book of one of the largest sociologists of our time, Manuel Castels, known to the Russian reader from the previously published works, is truly an encyclopedia of the "work" of power in the modern permeated media world. The author gives an almost exhaustive idea of both the modern political process, existing only through the media, and the latest ways to attract public attention (the most expensive resource today!), among which one of the most popular is the scandal. M. Castels builds on the latest advances in neuroscience in the study of emotional intelligence, allowing the successful use of techniques of so-called cascading activation, framing, primeand and other methods of impact on the viewer/reader/ Listener. To confirm his ideas, he uses both American realities and political processes around the world. Of particular interest is the final chapter on Barack Obama's first presidential election campaign, the success of which was crucially driven by his campaign's breakthrough decision to make the most of the use of social Media. Despite its purely academic nature (only the bibliography takes 48 pages), a lot of diagrams and tables, which makes the book an indispensable help in the professional practice of political scientists, an excellent compendium and a "growth point" for students, it is of considerable interest to the general readership, as it is written in a fascinating and wonderful language.

Related products

Психология

Psikhologiia , Sosnovskii B. A.
Сосновский Б. А.
Item: 1504515
$93.28
Shipped in 14-20 days

Физика: прокачай свой уровень на максимум

Fizika: prokachai svoi uroven' na maksimum , Vakhnina S.V.
Вахнина С.В.
Item: 1617544
$20.34
Shipped in 14-20 days

Учимся писать сочин.и излож. Подсказки и алг 4кл

Uchimsia pisat' sochin.i izlozh. Podskazki i alg 4kl , Boikina M.V., Bubnova I.A.
Бойкина М.В., Бубнова И.А.
Item: 1533679
$12.06
Shipped in 14-20 days

Большая книга логических игр и головоломок: для детей 7-10 лет

Bol'shaia kniga logicheskikh igr i golovolomok: dlia detei 7-10 let , Gorokhova A.M., Filippova A.P.
Горохова А.М., Филиппова А.П.
Item: 1533480
$31.59
Shipped in 14-20 days

Тетрадь для нот. Чебурашка с мандаринами (8 л., А5, горизонтальная, скрепка)

Tetrad' dlia not. Cheburashka s mandarinami (8 l., A5, gorizontal'naia, skrepka)
Item: 1464220
$7.99
Shipped in 14-20 days

ЕГЭ. История. Краткий справочник для подготовки к ЕГЭ

EGE. Istoriia. Kratkii spravochnik dlia podgotovki k EGE , Baranov Petr Anatol'evich
Баранов Петр Анатольевич
Item: 1522169
$15.11
Shipped in 14-20 days

Что нужно знать в 4 классе

Chto nuzhno znat' v 4 klasse , Tsvetkova T.V.
Цветкова Т.В.
Item: 1350370
$12.19
Shipped in 14-20 days

Математика 2кл ч1 [Учебник] ФП

Matematika 2kl ch1 [Uchebnik] FP , Dorofeev G.V., Mirakova T.N., Buka T.B.
Дорофеев Г.В., Миракова Т.Н., Бука Т.Б.
Item: 1360863
$33.45
Shipped in 14-20 days