Argumentirui eto! Kak ubedit' kogo ugodno v chem ugodno. 3-e izd. (obl.) - Nepriakhin N.

Every day, regardless of our field of work, we have to convince others that we are right. We participate in negotiations, speak publicly, hold meetings or presentations, defend projects and diplomas, get a job, have dialogues about raising wages or moving up the career ladder, argue and debate both at home and in the workplace. But sometimes at the most crucial moment in life we can not find the right argument, pick the right arguments in defense of his idea, reach out to the opponent, and all our plans, and sometimes life - collapse. Is there a universal system of persuasion? How to find the right and convincing arguments? What arguments are in place and why? At the expense of what one manages to prove their point of view, and others do not? What is really important in persuasion? Nikita Neprykhin, a well-known business coach, author of five books on oratory skills, founder of the training company Business Speech, believes that it is possible and necessary to learn how to speak convincingly and argue! He will reveal all the secrets of effective reasoning in his new book. Read, learn and convince.