Bez razdumii. Skrytye sily, zastavliaiushchie nas pokupat' - Bekvit G.

About us and what drives our unconscious choices. As a rule, we make a decision to buy at the level of sensations, sometimes in a matter of seconds, and then logically adjust the justification for the decision. Often even expensive things we buy, guided by emotions, rather than sober calculation. Answering a lot of unexpected questions, the book helps to understand how the masters of marketing skillfully manage our choices.