Put' madridskogo Reala - Mendis Stiven

Real Madrid is the most successful sports club on the planet. He has more trophies than any other team. For example, they have 12 Champions League trophies in their piggy bank. But the story behind the many triumphs goes beyond the players and coaches. In general, unnoticed the management team, consisting mainly of outsiders, made the team-bankrupt the most expensive sports organization in the world.
How did Real Madrid achieve such extraordinary success? The author of the book, Professor of Business School of Columbia University Steven Mendis, is the first researcher who strictly analyzes both the field and business aspects of the sports team. What he says is quite unexpected to the average reader and challenges the conventional wisdom that game-based data analytics is the primary tools for success. In fact, the formula for Real Madrid's victory both on and off the pitch, from the choice of player to the financial manager, depends primarily on strategy, loyalty to the club culture and values of the fan base.