Zvezdy v reklame - Pringl
Author: Pringl
Item ID: 1199497
SKU: 148511
ISBN: 9785699195091
Pages: 432
Cover: Hardcover
Year: 2007
Publisher: ЭКСМО, М(EKSMO, M)
Item ID: 1199497
SKU: 148511
ISBN: 9785699195091
Pages: 432
Cover: Hardcover
Year: 2007
Publisher: ЭКСМО, М(EKSMO, M)
You Pay:
$11.95
Shipped in 1-3 days
Brief annotation
What will be the result of the company attracting a celebrity to participate in advertising - fabulous dividends or wasted money and headache? Do you want to know why some products almost instantly become popular thanks to the recommendation of a famous person and why others just as quickly go into oblivion, despite the 'star' acquaintance? This book will help you avoid potential marketing traps involving celebrities and make the most of the money to attract stars to advertise their brands.
Book is intended for marketers, employees of advertising agencies, but will be interesting and a wide range of people interested in the lives of famous people.
Book is intended for marketers, employees of advertising agencies, but will be interesting and a wide range of people interested in the lives of famous people.
Related products
Маркетинг туристических территорий: Учебник
Marketing turisticheskikh territorii: Uchebnik , Mann I.B., Avetisian V. A.Манн И.Б., Аветисян В. А.
Item: 1431797
$45.21
Shipped in 14-20 days
Мировые резервные валюты: доллар и его конкуренты
Mirovye rezervnye valiuty: dollar i ego konkurenty , Uliukaev A.V.Улюкаев А.В.
Item: 1508081
$51.78
Shipped in 14-20 days
Империализм, как высшая стадия капитализма
Imperializm, kak vysshaia stadiia kapitalizma , Lenin Vladimir Il'ichЛенин Владимир Ильич
Item: 1385673
$20.32
Shipped in 14-20 days
ЭМОЦИОНАЛЬНЫЙ МАРКЕТИНГ: Аутентичность; Эффект Мадонны; Эмоциональный брэндинг (комплект из 3-х книг)
EMOTsIONAL'NYI MARKETING: Autentichnost'; Effekt Madonny; Emotsional'nyi brending (komplekt iz 3-kh knig) , Gilmor Dzh. Kh., Pain II B. Dzh., Kharari O., Gobe M.Гилмор Дж. Х., Пайн II Б. Дж., Харари О., Гобэ М.
Item: 1491320
$132.44
Shipped in 14-20 days
Cекреты профессиональной работы с 1С: Зарплата и управление персоналом 8, редакция 3. Кадровый учет, экономика и охрана труда
Cekrety professional'noi raboty s 1S: Zarplata i upravlenie personalom 8, redaktsiia 3. Kadrovyi uchet, ekonomika i okhrana truda , Grianina E.A., Zmievskaia S.G.Грянина Е.А., Змиевская С.Г.
Item: 1360462
$45.40
Shipped in 14-20 days
Пять пороков команды. NEON Pocketbooks
Piat' porokov komandy. NEON Pocketbooks , Lensioni PatrikЛенсиони Патрик
Item: 1521413
$17.76
Shipped in 14-20 days
Давай поговорим о твоих доходах и расходах
Davai pogovorim o tvoikh dokhodakh i raskhodakh , Richards KarlРичардс Карл
Item: 1501967
$14.80
Shipped in 14-20 days
Инновационный менеджмент
Innovatsionnyi menedzhment , Evgrafova I.Iu., Krasnikova E.OЕвграфова И.Ю., Красникова Е.О
Item: 1333749
$29.38
Shipped in 14-20 days
