Vsemirnaia istoriia reklamy - Tangeit M.

The book by Mark Tangate, a well-known journalist and author of a number of popular books on advertising, fashion and branding, details and consistently presents the history of advertising as a business industry and as a creative process.

Described the stories of the world's leading advertising agencies, the most famous advertising campaigns that influenced the development of this "creative business." extraordinary personalities, thanks to which "manipulation of consciousness" and today attracts a lot of charismatic and bright people, combining creativity and entrepreneurial talent.

Book is a full-fledged textbook on advertising and at the same time is devoid of the bulkiness inherent in encyclopedias.

Book is intended for top managers and employees of advertising and PR agencies, teachers and students specializing in the study of advertising, as well as for anyone interested in this interesting area of human activity.