Reklama pod prikrytiem:Nativnaia reklama,kontent-marketing i tainyi mir prodvizhen - Einshtein M.

Forget about commercials, print ads and banners on websites - the consumer has learned to avoid them perfectly: he switches the channel, he has an ad blocker in the browser. However, Internet users willingly share with friends an interesting article or video, unwittingly turning into brand ambassadors. Therefore, the purpose of advertising is not to sell a product, but to force to share content. Now advertising is offered to the consumer on the basis of data, which he leaves about himself in the network. The Internet audience is growing rapidly (there are more than 80 million people in Russia), more than 1 trillion searches are sent to Google every year, and 200,000 photos are posted on Facebook every minute. All this means that simple advertising no longer works, it's time for marketing impressions, native advertising and content marketing.
Professor of media studies Mara Einstein has worked in advertising agencies for decades. In her book, she talks about creating "undercover advertising" - immersive content in which it is impossible to recognize the marketing background. Here you will find clear theoretical foundations, and successful cases, which have already become a classic of native advertising.
A book for advertising market professionals and marketers.