Muzhskie brendy: Sozdanie i prodvizhenie tovarov dlia sil'nogo pola. 2-e izd - Tangeit M.

Modern men pay more attention to their appearance and are much more willing to shop than at any time in history. What "catches" men, what marketing and advertising strategies ensure success in the market of men's goods? What becomes the decisive factor when choosing a pen, tie, household appliances, car, restaurant, hotel? In the example of one day in the life of a modern man, Tangate studies the marketing strategies of such well-known brands as Gillette, Gucci, Savile Row, Dunhill, Habitat, BMW, Hummer, G, Esquire, Apple, Guinness and Jack Daniel's. The book is fascinating and practical at the same time. It shows exactly how advertising penetrates into the everyday world of men, and reveals the levers of influence on the decision to buy a particular product. The book is aimed at executives, advertising and marketing professionals, and developers of new products.