Khitmeikery.Nauka populiarnosti v epokhu razvlechenii - Tompson D.

Why do some ideas become popular and others remain unknown to anyone?
From the birth of Impressionism to the future of Facebook, from the humble designers selling on Etsy to the origins of Star Wars - addressing all these and other topics- The Atlantic's senior editor Derek Thompson explores in detail the hidden mechanisms of development culture and reveals the secrets of creating mega-successful projects.
"This book is about hits, the few products and ideas that achieve exceptional fame and commercial success in popular culture and media. Its main thesis is that, despite the huge number of songs, TV shows, blockbusters, Internet memes and mobile applications appearing, as it sometimes seems, unknown from where, this cultural chaos is affected by several factors: the psychology of people who love what they like; Social networks through which ideas are distributed; and the economics of cultural markets. There's a way for people to design hits, and, just as importantly, a way for other people to know when popularity is artificial." (Derek Thompson)