10 smertnykh grekhov marketinga - Kotler

What the book
About the typical mistakes of marketers that can lead the company to complete collapse. Kotler singled out the 10 most common and most dangerous steps, going to which, you can not expect anything good.

Why the book is worthy of reading
Clearness and specificity in the boiler: if you follow the business strategy, then to the end.
Disgruntled staff are prone to sabotage.
The meaning of advertising often remains unknown even to its creators.
The role of the phone in effective marketing.
The Ten Sins in the Ten Commandments of Effective Marketing.

For whom this book
Addressed to managers and owners of companies, marketing professionals, university students, as well as those who plan to open a business.

Who is
Philip Kotler is a professor of international marketing at the J. L. Kellogg Graduate School of Management at Northwestern University in the United States.