Generation P - Pelevin Viktor Olegovich

Having become a cult in the youth environment, the novel "Generation "P" is dedicated to the phenomenon that has penetrated into all the times of our daily life - advertising. Many tend to squeamishly shrug off her as an annoying fly, considering something unserious. But didn't the advertising slogans go tightly into our speech? Doesn't the "ragged style" of promotional clips affect our consciousness?
The hero of the novel Vavilen Tatarsky believes that he knows the true price of advertising - because he is the one who creates it. But he can not see the true power of the genie, released from the bottle.