Poetika mody - Osinovskaia I.

Fashion is not just a costume story, seasonal trends or an evolution of styles. It is also a phenomenon that needs a special descriptive language. This language consists of a "dictionary" of glossy magazines and press releases, from a professional dictionary of "producers" of fashion, as well as from images found in ancient myths and ancient fairy tales. These images are almost always surrounded by mystery. What is the dictatorship of glamour, what do the recipes have in common, a glossy magazine and a sacrifice, between a catwalk show and a sacred ritual, why do the tailors, tailors and shoemakers in fairy tales look like sorcerers and magicians? Attempt to answer these questions - in the book "The Poetics of Fashion" journalist, cultural scientist, Ph.D. Inna Osinovskaya.