Zvezdy v reklame - Pringl

What will be the result of the company attracting a celebrity to participate in advertising - fabulous dividends or wasted money and headache? Do you want to know why some products almost instantly become popular thanks to the recommendation of a famous person and why others just as quickly go into oblivion, despite the 'star' acquaintance? This book will help you avoid potential marketing traps involving celebrities and make the most of the money to attract stars to advertise their brands.
Book is intended for marketers, employees of advertising agencies, but will be interesting and a wide range of people interested in the lives of famous people.